A brokerage CRM is not a generic sales tool with a trading logo on top. It has to handle leads, KYC, money movement and compliance in one place. Use this checklist when evaluating options.
Lead and sales management
- Assignment rules, pipelines and retention workflows
- Team performance reports for sales and retention
Onboarding and KYC
- Document verification workflows and status tracking
- Integration with KYC providers
Money movement
- Deposit, withdrawal and internal transfer approvals
- Payment gateway integrations and multi-currency support
Compliance and control
- Role-based access for admins, managers, sales and compliance
- Full audit trail and notification history
Integration with the rest of your stack
- Trading platform, Trader's Room, IB module and mobile apps
- APIs for your own reporting and marketing tools
